
Executive Certificate in Business Strategy and Innovation
Transform Data into Decisions, and Decisions into Success
In today’s fast-changing business landscape, strategic thinking and innovative solutions are critical for success. This comprehensive two-month course is designed to help professionals, leaders, and aspiring managers gain cutting-edge insights into strategy, leadership, marketing, and analytics. Delivered through an engaging and practical approach, the program empowers participants to make informed decisions and lead their organizations with confidence.
4-Course Program Overview:
This program is designed to equip learners with cutting-edge skills in business analytics, HR, risk management, and ethical leadership. Each module combines theory with real-world applications, ensuring participants can apply their knowledge directly in organizational contexts
Module 1: Data Analytics & Decision-Making
In this module, learners will gain hands-on skills to analyze complex data, model uncertainty, and optimize business decisions using Excel and XLMiner. The course blends theory with practical applications, showing how global companies apply these methods to drive results. By the end, participants will be able to turn raw data into actionable insights for smarter business strategy.
Key Takeaways:
• Apply Cluster Analysis to segment data and discover patterns
• Use Monte Carlo Simulation to manage risk and uncertainty
• Build and optimize spreadsheet models for better decision-making
• Apply linear and binary optimization for real-world business problems
• Explore advanced models such as simulation optimization for complex decisions
Module 2: HR Analytics
This module introduces participants to HR data analysis techniques that transform workforce data into actionable insights. Learners will explore metrics, tools, and frameworks that enhance recruitment, retention, and employee performance, enabling HR professionals to become strategic business partners.
Key Takeaways:
• Leverage HR data to drive talent management and workforce planning
• Apply analytics to improve employee engagement and retention
• Use predictive models to support strategic HR decision-making
Module 3: Risk Management (COSO Framework)
This module focuses on enterprise risk management using the globally recognized COSO framework. Participants will learn to identify, assess, and manage business risks while ensuring compliance, resilience, and organizational sustainability.
Key Takeaways:
• Apply the COSO Framework to enterprise risk management
• Develop strategies for risk identification and mitigation
• Strengthen organizational resilience against uncertainties
Module 4: Ethical Leadership
This module explores the foundations of ethics in business and leadership, drawing from key thinkers and economic perspectives. Learners will critically examine moral principles in commercial society and apply them to modern business challenges.
Key Topics:
• Adam Smith’s views on justice and wealth creation
• Hayek’s concept of rational economic order and price systems
• Building integrity, accountability, and ethical responsibility in leadership
Assessment:
As this course is part of the Certificate of Proficiency, you will receive CPD hours upon completion. There will be no formal assessment.
Course Duration
- 2 Months (Online Learning)
- Flexible schedule designed for working professionals.
Who Should Enroll
This course is ideal for:
• Business leaders and managers
• HR and marketing professionals
• Entrepreneurs and innovators
• Students seeking global career opportunities
Certification
Upon successful completion of the course, participants will receive:
- An E-Certificate from SYME Business School, Australia (delivered to your registered email)
Fee:
• CMA Members: AUD 150
Certification:
Upon successful completion of the course, participants will receive:
Contact Information
For registration or further inquiries, please contact:
Ms. Nalini Fernando
bangladesh@cmaaustralia.edu.au